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The Great Backend Myth

Success is simple. All you have to do is follow up your initial sales with backend products. After all, you have a list of people who trust you and your recommendations. Piece of cake, right?

Get the beach chair and the sunglasses. Ready to kick back and ENJOY that Internet ATM. You’re gonna get ten TIMES the response to the backend offers. The gurus said so.

Okay, let’s look at a few numbers.

You send your First offer to a targeted opt-in list of 1000 people. You get the average 1% response. That’s ten sales.

You send your first Backend offer to your satisfied customers–all ten of them. With “ten times the response”, you get one sale–a 10% response to your backend offer.

Numbers not big enough? Start with a list of 10000 people. A 1% response=100 sales, and a 10% response to the first backend offer is 10 sales, and a 10% response to the second backend offer is 1 sale.

Start with a list of 100,000 people. A 1% response=1000 sales. A ten percent response to the first backend offer=100 sales. A ten percent response to the second backend offer=10 sales. A ten percent response to the third backend offer=1 sale. It’s called the Law of Diminishing Returns.

Do you even HAVE a list of 100,000 people? (If you do, please email me for an ad swap!)

And that’s not even considering the fact that any one of your backend offers could turn out to be a total dud. It might be a perfectly good product that no one wants to buy. How can you fix that?

(When you find the answer, set up a joint venture with Coca-Cola. I’m sure they’d love to recoup their investment in the recipe for New Coke!)

So how do the gurus do it?

Here’s a clue–how many of them have Stopped Marketing and kick back on the beach all day every day?

One of the great things about an Internet business IS the fact that you can take your business with you–or take off a few days if you’ve got the automated systems set up and working.

But if you expect the backend sales to go to infinity, you’re dead wrong. When you make that first backend offer to your warm prospects, you’d better also be making ANOTHER initial offer to a new or expanded opt-in list to line up the next batch of warm prospects.

No matter HOW big the initial list is, repeated backend offers will eventually trickle down to one sale, then none. IF you don’t keep fueling your internet money machine. Keep on promoting the initial offer. Keep on finding new backend products and services.

The backend product is a powerful supplement to your business. The icing on that piece of cake, maybe.

You can benefit from your backend.

Or you can fall on it. Your choice.

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Judy (Wogoman) Cox supplements her Social Security by freelance writing online. Get free original content from her blog at https://publisherpotpourri.wordpress.com

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