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For quite some time, marketers have been trying to improve their efforts at “targeting” potential customers. You may have noticed.

Back when I was working as a paralegal, I was researching connections between diabetes and certain chemical exposures. Next thing I knew, I was getting all kinds of email ads for glucometers, diabetic cookbooks, and the latest miracle cure for diabetic neuropathy.

Every time I order something from Amazon it triggers a series of emails suggesting other things I might be interested in. Facebook displays ads for all kinds of products keyed to my profile information.

And now Google is offering us “personalized” search results and a new (more advertiser friendly) Privacy Policy that has users worldwide up in arms. And most of the testers of “personalized search” agreed on one thing: the best feature of the “service” was the ability to turn it off.

But Mozilla is getting ready to help us strike back. The Collusion add-on for the Firefox browser allows the user to see who is accessing your browsing information in real time. Mozilla hopes to build a database of “worst offenders” and share that information  with privacy activists.

Thank you, Mozilla!

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This article may be reprinted, unedited, with resource box.

Judy Cox is a freelance writer in central Florida, USA. Grab some free content or request an estimate for custom original content at

https://publisherpotpourri.wordpress.com

 

 

 

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