free original content posted here periodically!

Posts tagged ‘free articles’

Why I’m Not Worried About Duplicate Content

A lot of people are going to great lengths to avoid the “duplicate content penalty”.  Those efforts have brought us the (sometimes amusing, always sad) phenomenon of article spinning. Or, as another “original content” provider might put it:

Many persons are traveling a long distance to prevent penalty for duplicate content. Their tries have returned to  us the development of spinning an article.

I’m not competitive (much). And I’m not too concerned about someone “spinning” my articles.The (computerized) Thesaurus tool might say that “development” is a synonym for “phenomenon” but which paragraph would you rather read? The articles I offer here are free to reprint and I don’t worry about a “duplicate content penalty”. Here’s why:

No website will ever duplicate this one for more than 24 hours, because I’m adding fresh content daily. These articles will always appear here first, along with some behind-the-scenes insight into the writing and marketing process. (Or how a crazy old lady’s mind works. You’ve been warned!)

There’s even a lot of confusion about the exact nature of the “duplicate content penalty”. Article banks like EzineArticles.com offer free reprints but their site isn’t deleted for “:duplicate content”. The penalty was instituted to deter content scraping and encourage original content.

If I run a reference site for, say, crochet tutorials, I can link or reprint to other people’s tutorials (properly attributed, with permission). But as a knowledgeable internet marketer, I know I need more than just a collection of copies–even if I have the best and most well-organized collection. What makes my site unique for the human visitor to keep coming back? Original content, added frequently.

How am I supposed to make any money giving away my work? I’m hoping to attract the attention of publishers willing to pay for quality original custom content. It’s a model that’s worked since the early days of the Internet.

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(This article is free to reprint, unedited, with resource box below)

Judy Cox is a freelance writer providing quality original content on a variety of topics. Grab some freebies and read article samples at https://publisherpotpourri.wordpress.com .

Writer vs. Copyscape

Once again I’ve been informed by a client that Copyscape “identified plagiarized material” in an original article I wrote. Since every article I write is 100% original (and I find it difficult to imagine another writer coming up with exactly the same words I would use) I don’t worry much about Copyscape.

Unless, of course, I’m doing an assignment through Freelancer.com. I’m finding that a lot of times I end up working for a third world subcontractor who depends too much on Copyscape and not enough on common sense.

After checking the flagged text, I emailed the client and pointed out that the flagged material was: 1. a direct quote 2. from a recognized expert in the field 3. properly identified and attributed as a quote and 4. therefore NOT “plagiarism”. He emailed me back, saying, ok, he would leave it as is for his client to approve or not.

I’ve had Copyscape flag common phrases (such as “red, white and blue”) before and often it’s easier to rewrite the phrase, especially for a client who speaks English as a second language. To me, it reduces the quality of the article and makes it read awkwardly.

Copyscape and similar tools were designed to improve the quality of online content, just as search algorithms were designed to return relevant results.

. “Quality” may not always be formally “correct” in terms of following Established Rules of Grammar. (Sometimes a sentence fragment is more effective than a proper sentence, and I have been known to deliberately fragment a sentence for effect.)

We just need to remember that the ultimate audience for our content is human.

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(This article is free to reprint as long as it is unedited and resource box below is included)

Judy Cox is a freelance writer specializing in blog posts and articles on a wide variety of topics. Grab some freebies and read article samples at http://publisherpotpourri.worpress.com .

 

How to Sell Christmas Ornaments in February

The first thought that comes to mind when you hear the term “web marketing” is selling goods and services online. There are tremendous opportunities for entrepreneurs on the Internet, and no shortage of gurus to tell you how it’s done–for a modest fee, of course.

But today I’d like to point out another type of “web” marketing: developing a “web” of markets for your product in 3 easy steps.

Step 1 is to choose your product and make sure you’ll be able to fill orders. Don’t neglect this step–For a small business, especially, credibility is a must. DON”T PREPARE EXCUSES FOR LATE DELIVERY–prepare plans to assure IMMEDIATE delivery. “Web” marketing can give you explosive growth in a very short time. Here’s why . . .

First of all, traditional marketing is “linear:” Your product travels in a straight line to your market. One example would be crocheted angel Christmas tree ornaments. Product: angel ornament. Market: People decorating Christmas trees. One market at a time. Bound by the limitations of that defined market.

Who decorates Christmas trees in February? An eager marketer may eventually realize that “angel collectors” could be an even better (but still “linear”) market. After all, collectors buy year-round…

But why stop there? Take the next step. Get a blank sheet of paper. In the center of the page, write a brief description of your product. (Or better yet, glue a picture of your product). Draw a series of 10 or so lines radiating out from the “product”–like the spokes of a wheel. Take your time and begin listing potential markets for your product.

For the angel ornaments, the spokes might include:

1) Christmas tree ornament

2) Angel collectors

3) General craft and gift shops

4) Specialty gift shops–museum, etc.

5) Package ties

6) Suncatchers

7) Crochet shops

8) Bible bookmarks

9) “White Christmas”

10) Party favors

11)Angel letter gifts

12) angel wind chimes (add bells for sound)

13) angel mobiles for babies (guardian angels)

14) angels with flowered edgings on their robes “garden angels”

Hey, I live on a busy street.. I could get some free advertising by hanging some larger garden angels in my trees–plant all white flowers on the West side of the house–place an angel statue–have an “angel garden”.  Maybe even design some angels with “pockets” for bird seed . . . (and when that’s done, send a press release to the local paper . . .)

Look at every aspect of the product–color, size, possible uses. Take your time on this step. Think about it. Don’t limit yourself to the Internet. Now, to finish the “web” motif, begin making connections–both on and offline.

Both online and offline yellow pages can lead you to hundreds of wholesale buyers–and some retail buyers, too. (It’s just easier and faster to connect online.)

Let one aspect “feed” to another. When the reporter shows up to take pictures of the angel garden, give him the URL of your website. And after the article appears, scan it and get permission from the paper to post it on the website.

Focus on one “spoke” at a time. Exchange links. Don’t stop with websites. Look for e-zines, discussion lists, chats, and forums. A custom sig file for each spoke–or group of spokes–can pique interest. If your ISP allows different screen names, try varying that, too.

Be creative, but be aware of your market, too. (“The Happy Hooker” might attract some attention from fellow crafters and party favor sites,while drawing flames from the Bible bookmark set).

Consider starting your own webring–the list above suggests several themes, like “White Christmas” or “angel garden” or even “Christmas in February”..

Take notes on the sites you visit. If you find an obscure little “snowflake” site, drop the webmaster an email with the URL of the “White Christmas” site you visited last week.

The same technique can work for services. “Virtual Assisting” is a hot field right now, but the best clients go to the entrepreneur who has taken the time and care to approach them with more than a “dear sir” form letter. Targeting realtors? (I have this great direct mailer that takes a lighthearted look at FSBO’s) Designing web sites for attorneys? Take a crash course in your state’s attorney advertising restrictions–most people aren’t aware such regulations exist. A telemarketer with “taps” has a lot more than a friendly voice. What inside information do you possess that can multiply the value of your services? The jargon of the market–the unique problems of the market–the uncommon “extras” of the market.

The same “night person” tendencies that drove you away from “8 to 5” can bring you premium pricing if you market “moonlight secretarial services” and target business travelers . . .(or partner with a morning person and have “the only 24-hour secretarial service in town”.) Once again, write down everything that pops into your head–you can edit it later.

Instead of targeting a single “general” market, target several “special” markets–one at a time, but always looking for potential “connections”.

As you move through your “web” one idea will lead to another. New spokes will appear, new connections.

You can make money.

You can make friends.

You can sell Christmas ornaments in February.

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Judy (Wogoman) Cox is a freelance writer and blogger. Stop by https://publisherpotpourri.wordpress.com for free content!

The Great Backend Myth

Success is simple. All you have to do is follow up your initial sales with backend products. After all, you have a list of people who trust you and your recommendations. Piece of cake, right?

Get the beach chair and the sunglasses. Ready to kick back and ENJOY that Internet ATM. You’re gonna get ten TIMES the response to the backend offers. The gurus said so.

Okay, let’s look at a few numbers.

You send your First offer to a targeted opt-in list of 1000 people. You get the average 1% response. That’s ten sales.

You send your first Backend offer to your satisfied customers–all ten of them. With “ten times the response”, you get one sale–a 10% response to your backend offer.

Numbers not big enough? Start with a list of 10000 people. A 1% response=100 sales, and a 10% response to the first backend offer is 10 sales, and a 10% response to the second backend offer is 1 sale.

Start with a list of 100,000 people. A 1% response=1000 sales. A ten percent response to the first backend offer=100 sales. A ten percent response to the second backend offer=10 sales. A ten percent response to the third backend offer=1 sale. It’s called the Law of Diminishing Returns.

Do you even HAVE a list of 100,000 people? (If you do, please email me for an ad swap!)

And that’s not even considering the fact that any one of your backend offers could turn out to be a total dud. It might be a perfectly good product that no one wants to buy. How can you fix that?

(When you find the answer, set up a joint venture with Coca-Cola. I’m sure they’d love to recoup their investment in the recipe for New Coke!)

So how do the gurus do it?

Here’s a clue–how many of them have Stopped Marketing and kick back on the beach all day every day?

One of the great things about an Internet business IS the fact that you can take your business with you–or take off a few days if you’ve got the automated systems set up and working.

But if you expect the backend sales to go to infinity, you’re dead wrong. When you make that first backend offer to your warm prospects, you’d better also be making ANOTHER initial offer to a new or expanded opt-in list to line up the next batch of warm prospects.

No matter HOW big the initial list is, repeated backend offers will eventually trickle down to one sale, then none. IF you don’t keep fueling your internet money machine. Keep on promoting the initial offer. Keep on finding new backend products and services.

The backend product is a powerful supplement to your business. The icing on that piece of cake, maybe.

You can benefit from your backend.

Or you can fall on it. Your choice.

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Judy (Wogoman) Cox supplements her Social Security by freelance writing online. Get free original content from her blog at https://publisherpotpourri.wordpress.com

Original Content–FREE

I started this blog to provide quality original content for reprint in blogs, ezines, and websites. I started writing articles online in 1998, and have written hundreds of articles on a wide range of topics. I write both under my own byline, and for hire as a ghost writer. There are three rules for using these articles:

1. Publish the article as is–no editing.

2. Include the resource box with my link.

3. Notify me where the article will appear ( judy33873 at gmail dot com )

The first batch of articles I’m putting on here will mostly be updated versions of articles I wrote during the late 90s and early 2000s. These first appeared in my NetNuggetz Newsletter and on my Free Christian Resource Center website.

You can also email me for a quote on custom original content.