I think almost everyone knows the rest of the popular cliche–Make Lemonade! There’s only one problem. A lot of people would be more than willing to use their free lemons to make lemonade–if only Somebody would ALSO Give them some water, sugar, a pitcher to mix it in, a spoon to stir it with, a glass to drink it from–oh, and could you spare a bit of ice?
And let just ONE of those essential components be missing and POOR ME! EVERYBODY ELSE gets all the Breaks and I get Nothing!
Know what happens next? They trade their handful of lemons for a bag of sour grapes and run around spreading bitterness. Or they throw their bag of lemons into a corner to rot away. Or bemoan the fact that the guy across the street is doing a booming business selling “easy” lemonade that he made from a powdered mix.
Of course, you COULD study the problem and find a way to solve it. If the problem is a lack of Tools, you might improvise. Make it in a bowl instead of a pitcher–will it make a difference once you pour it into a glass?
You can stir it with a knife–or a clean stick, even. (You’d never guess we were a camping family, would ya!)
If the problem is a shortage of Ingredients,changethe recipe a bit. Make a quart instead of a gallon. Or find somebody that HAS the ingredients you LACK and split the profits.
(How’s that for an over-the-back-fence ancestral version of Joint Venturing?)
Don’t have a recipe? Find one! There’s thousands of them online, more in libraries, and an endless supply of “People-to-ask”–Mom, Aunt Gertrude, the lady next door . . . .
Or figure one out for yourself–some of my family’s favorite treats arrived via “dump in and taste” recipes.
What do lemonade recipes have to do with internet marketing, you ask?
Too many people are envious of the “powdered mix” entrepreneurs, too eager to find the “easy” way, and totally clueless of one simple fact: Once they bother to make the “real” lemonade–and promote it properly– the guy with the powdered mix is toast.
Over the years, you’ve acquired an assortment of Tools, a supply of Materials, a collection of Recipes and other Resources. Some might be as common as a pitcher and a spoon.
But the whole assortment–and what you do with it when the lemons arrive–is uniquely yours.
You don’t even have to stop at “lemonade”.
Lemon meringue pie, anyone?
Judy (Wogoman) Cox is a freelance writer and blogger. For free content, visit