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Posts tagged ‘privacy’

Social Media, Personalized Search, and Firefox

For quite some time, marketers have been trying to improve their efforts at “targeting” potential customers. You may have noticed.

Back when I was working as a paralegal, I was researching connections between diabetes and certain chemical exposures. Next thing I knew, I was getting all kinds of email ads for glucometers, diabetic cookbooks, and the latest miracle cure for diabetic neuropathy.

Every time I order something from Amazon it triggers a series of emails suggesting other things I might be interested in. Facebook displays ads for all kinds of products keyed to my profile information.

And now Google is offering us “personalized” search results and a new (more advertiser friendly) Privacy Policy that has users worldwide up in arms. And most of the testers of “personalized search” agreed on one thing: the best feature of the “service” was the ability to turn it off.

But Mozilla is getting ready to help us strike back. The Collusion add-on for the Firefox browser allows the user to see who is accessing your browsing information in real time. Mozilla hopes to build a database of “worst offenders” and share that information  with privacy activists.

Thank you, Mozilla!

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Judy Cox is a freelance writer in central Florida, USA. Grab some free content or request an estimate for custom original content at

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